Emeka Alams was born in Nigeria and his name has a strong meaning: God has done something wonderful. He has spent his life between western Africa, Europe and the States. He feels like a semi-homeless person, and can’t help but feel nostalgic about Africa from New York, city where he currently lives and works. The strong feeling of belonging to the continent fills his spirit and the one of Gold Coast Trading, the brand he has created.
Emeka sets a date in the story of his journey Live from the coast for when it all began, it’s 1444, the same year in which European colonists began the deportation of the first Africans. The first breaking point with a cultural world filled with suggestion that the African continent is trying hard to defend today and that those that have grown in the States or in Europe are loosing.